Welcome! My name is Morten Juhl-Sørensen and I am CEO and fourth generation family member at Juhl-Sørensen, where we have sold pianos and grands since my great-grandfather established our company in 1895. We have also sold digital pianos and keyboards since they came onto the market at the dawn of the 1980’s. As an 8-year-old, I even had the privilege of helping put together the first-edition Roland, Yamaha, and Kawai digital pianos!
Today, Digitalpiano.com is an independent company within the Juhl-Sørensen group, where we put 100% effort into giving our customers excellent service, broad selection, and reasonable prices. Our webshop is the primary platform through which sales are conducted in Europe, but we also invest in local stores, so that we can be nearer to our customers. Today, we have local shops in Copenhagen, Stockholm, Helsinki and Aarhus, where we will be unveiling a second, brand-new facility in 2021 with showrooms, studios, and a large modern warehouse!
Our vision since 1895 has been to inspire everyone to play and enjoy music through the piano. Our philosophy of music and our passion for keys is summed up by our slogan, “Play Piano!”
The foundation has been laid. We are building a brand new 3.800 m2 warehouse, showroom, studios, workshop and so much more. We have created a dedicated page for the process, and you can follow along here
Hello, Germany! 2020 is a very special year for us because our company is celebrating its 125th anniversary! We have, of course, celebrated and opened a new webshop, namely in Germany. Our parent company Juhl-Sørensen A/S has also registered Digitalpiano.com A/S as an independent company in the group.
The warehouse in Aarhus is being expanded to make room for even more stock. Now, we always have at least 200 digital pianos in stock, ready to ship.
The exhibits are being significantly expanded with models such as the Yamaha Avantgrand models, as well as the new Roland GP-609 and Yamaha CLP-695 digital grand piano, which we believe will help define the digital piano of the future.
Digitalpiano.dk and Juhl-Sørensen open new flagship store in Copenhagen NV with over 50 digital pianos on display. It is hoped that with the new store we can cover the demand in Copenhagen and Zealand.
Juhl-Sørensen opens a shop in Helsinki Finland, and opens the digitalpiano.fi webshop. Juhl-Sørensen thus covers all the Nordic countries with both a brick-and-mortar shop and webshop.
Juhl-Sørensen expands the webshop concept and opens digitalpiano.se and digitalpiano.no.
Juhl-Sørensen opens a dedicated web shop for the sale of digital pianos. Juhl-Sørensen has been selling digital pianos since the 1980s, but only starts taking it seriously in the '00s, with a substantial expansion of the range of physical stores. Juhl-Sørensen is an old Danish company from 1895, which has been trading keyboards ever since. Both the acoustic and digital knowledge add an extra dimension to the sale of keyboard instruments.
Opening of the organ department. In addition to selling pianos, flutes and organs, the first digital pianos to be marketed in the 1980s are also sold.
In 1895 S. J. Sørensen opened a music shop on Søndergade in Aarhus. The product range is, in addition to pianos imported from Germany, musical instruments and sheet music. In 1959 C. E. Juhl-Sørensen entered a dealership agreement for the Danish market with Steinway & Sons, and in 1964 a decision was made for Juhl-Sørensen to be a nationwide seller of flutes and pianos as a specialty.